Social Launch (tm) - social networking, social media, web 2.0 marketing » web 2.0

Social Media Optimization videos

admin — Fri, 18 Jan 2008 00:21:25 +0000

Take search engine optimization (SEO) and mix in social networking, web 2.0, and social media, and you have social media optimization (SMO).

The video below has some useful information (the audio is a bit soft). It discusses starting with social media optimization as it applies to internet marketing.

Here is another video on SMO – talking about brand development and customer relationships, and the search for ROI (return on investment) for using SMO.

There are other related terms that have been used, such as Social SEO.

Social Media Press Release – News Releases

Social Launch — Fri, 28 Dec 2007 23:12:59 +0000

A nice overview of how PR works using web 2.0 social networking – the Social Media News Release replacing the traditional press release. The impact of a social media release, using video, is a growing medium that can be incorporated into an online PR campaign.

The video was produced in a news-story feature style with graphics and background music, and is about 3 1/2 minutes.

Useful Links – web 2.0 submitting

Social Launch — Tue, 18 Dec 2007 04:28:23 +0000

Online Web 2.0 Badge generator: http://www.web20badges.com/

Submit to multiple sites from one page: http://www.100cute.com/social/

Social Networking Site Rankings – TechCrunch

Lesson 1 – part 3 – More introduction

Social Launch — Mon, 03 Dec 2007 04:49:25 +0000

Digg, YouTube, MySpace… from a marketing perspective… they can help get publicity at no or low cost. Click to view the video below, which contains more useful background, including a little about how the Blendtec company used social media to promote their brand and products. It also discusses how to tailor your message to fit into the social media paradigm, of what type of marketing the users of these types of sites might be open to.

The video is 6 1/2 minutes long.

Lesson 1 – part 4 – Overview of more sites

Social Launch — Sat, 01 Dec 2007 04:49:25 +0000

This fast-paced video provides a few more ideas, and ends with the pertinent comment: the campaign you launch will last online forever (or close to it). Planning is essential, for a launch or continuation of your online marketing.