Take search engine optimization (SEO) and mix in social networking, web 2.0, and social media, and you have social media optimization (SMO).
The video below has some useful information (the audio is a bit soft). It discusses starting with social media optimization as it applies to internet marketing.
Here is another video on SMO - talking [...]
A nice overview of how PR works using web 2.0 social networking - the Social Media News Release replacing the traditional press release. The impact of a social media release, using video, is a growing medium that can be incorporated into an online PR campaign.
The video was produced in a news-story feature style with [...]
Online Web 2.0 Badge generator: http://www.web20badges.com/
Submit to multiple sites from one page: http://www.100cute.com/social/
Social Networking Site Rankings - TechCrunch
Digg, YouTube, MySpace… from a marketing perspective… they can help get publicity at no or low cost. Click to view the video below, which contains more useful background, including a little about how the Blendtec company used social media to promote their brand and products. It also discusses how to tailor your message [...]
This fast-paced video provides a few more ideas, and ends with the pertinent comment: the campaign you launch will last online forever (or close to it). Planning is essential, for a launch or continuation of your online marketing.