Social Launch (tm) - social networking, social media, web 2.0 marketing » Video

Social Media Press Release – News Releases

Social Launch — Fri, 28 Dec 2007 23:12:59 +0000

A nice overview of how PR works using web 2.0 social networking – the Social Media News Release replacing the traditional press release. The impact of a social media release, using video, is a growing medium that can be incorporated into an online PR campaign.

The video was produced in a news-story feature style with graphics and background music, and is about 3 1/2 minutes.

SEO Lesson – Interview with Matt Cutts

Social Launch — Tue, 18 Dec 2007 04:33:25 +0000

This short video highlights many important search engine optimization (SEO) aspects. It covers how search engines try to improve search result quality. The video was posted in Dec. 2007.

The video was filmed live.

Lesson 1 – part 3 – More introduction

Social Launch — Mon, 03 Dec 2007 04:49:25 +0000

Digg, YouTube, MySpace… from a marketing perspective… they can help get publicity at no or low cost. Click to view the video below, which contains more useful background, including a little about how the Blendtec company used social media to promote their brand and products. It also discusses how to tailor your message to fit into the social media paradigm, of what type of marketing the users of these types of sites might be open to.

The video is 6 1/2 minutes long.

Lesson 1 – introductory video

Social Launch — Sun, 02 Dec 2007 06:11:59 +0000

This video serves as an introduction to social networks, explaining how by participating and connecting your profile to others, you find relationships to and through other people.

Social Networking In Plain English – Amazing videos are here

Lesson 1 – part 2 – social bookmarking

Social Launch — Sat, 01 Dec 2007 06:28:56 +0000

Social bookmarking is sharing your bookmarks and favorites for others to see. For many website and blog owners, it is also a way to do website promotion.

The video below gives an introduction to social bookmarking:

Click To Play

Lesson 1 – part 4 – Overview of more sites

Social Launch — Sat, 01 Dec 2007 04:49:25 +0000

This fast-paced video provides a few more ideas, and ends with the pertinent comment: the campaign you launch will last online forever (or close to it). Planning is essential, for a launch or continuation of your online marketing.