A nice overview of how PR works using web 2.0 social networking - the Social Media News Release replacing the traditional press release. The impact of a social media release, using video, is a growing medium that can be incorporated into an online PR campaign.
The video was produced in a news-story feature style with [...]
Digg, YouTube, MySpace… from a marketing perspective… they can help get publicity at no or low cost. Click to view the video below, which contains more useful background, including a little about how the Blendtec company used social media to promote their brand and products. It also discusses how to tailor your message [...]
Social bookmarking is sharing your bookmarks and favorites for others to see. For many website and blog owners, it is also a way to do website promotion.
The video below gives an introduction to social bookmarking:
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This fast-paced video provides a few more ideas, and ends with the pertinent comment: the campaign you launch will last online forever (or close to it). Planning is essential, for a launch or continuation of your online marketing.