The ability to allow your website visitors and customers to opt-in to receive your information comes in many ways… emails, blogs/RSS, postal mail, and more. Most website operators eventually want to do email marketing, the right way, and utilize this communications channel effectively.

The first email below gives an overview of key factors to work with while setting up and managing email marketing. The four steps discussed are (1) build and maintains a quality opt-in list (2) send timely and relevant messages, (3) segment your database [may not apply to beginning and smaller list operators], and (4) technological issues with ensuring your emails are delivered.

The video at times gets into topics that may be over-the-head for beginning email list owners, but also provides solid information of a general nature. It discusses monitoring deliverability, which is more of an issue for those who are running their own email list, and less of an issue for those that utilize an email service.

This video below gives some tips, including not to buy a list, and to ask only for the email address first (get other information later) to improve the chance of someone signing up.

The video above is from a user with more related videos on YouTube. An email list requires setting up, and then maintenance and utilization to be effective.

The last video below discusses if spam has killed email marketing.

The email is part of a series the user has put online.