Social Launch (tm) - social networking, social media, web 2.0 marketing » Social Media

Video Overview of Social Media Marketing

admin — Fri, 13 Jun 2008 14:27:58 +0000

Social Networking Sites, Blogging, Microblogging (Twitter), Rating (news) and other aspects of web 2.0 / social media marketing are covered in this video.

The video is 4 1/2 minutes long.

Social Media Optimization videos

admin — Fri, 18 Jan 2008 00:21:25 +0000

Take search engine optimization (SEO) and mix in social networking, web 2.0, and social media, and you have social media optimization (SMO).

The video below has some useful information (the audio is a bit soft). It discusses starting with social media optimization as it applies to internet marketing.

Here is another video on SMO – talking about brand development and customer relationships, and the search for ROI (return on investment) for using SMO.

There are other related terms that have been used, such as Social SEO.

Social Networking Sites for Small Business

admin — Wed, 16 Jan 2008 23:12:43 +0000

Small businesses are beginning to discover the benefits of reaching out to other businesses and entrepreneurs. The videos below give some background on the sites and techniques that can be used to do online business social networking.

The first video below covers the topic of several sites that focus on business and/or small business.

The links below open in a new window, so the video will keep playing:

Linkedin – over 11 million members
Ryze – entrepreneurs, has targeted forums
JumpUp – a free website
GoBigNetwork – a large site aimed at companies & investors, including vendor reviews
List of other business communities & social networks – over 25 sites listed.

However, some people report that blogging is their most valuable online tool for getting connected.

But, as the video below highlights, much energy and attention is now focused by businesses on social networking:

With tens of millions of people visiting each of the major websites each month (MySpace, Youtube, Linkedin), this trend will continue.

To continue your information-gathering on this subject, related posts on this website are tagged with Social Networking or Small Business (or other emerging terms).

Note that the videos were prepared by others not affiliated with the Social Launch website, and are included for information purposes.