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Video Overview of Social Media Marketing

Posted by admin

Social Networking Sites, Blogging, Microblogging (Twitter), Rating (news) and other aspects of web 2.0 / social media marketing are covered in this video.

The video is 4 1/2 minutes long.

Social Media Optimization videos

Posted by admin

Take search engine optimization (SEO) and mix in social networking, web 2.0, and social media, and you have social media optimization (SMO).

The video below has some useful information (the audio is a bit soft). It discusses starting with social media optimization as it applies to internet marketing.

Here is another video on SMO – talking about brand development and customer relationships, and the search for ROI (return on investment) for using SMO.

There are other related terms that have been used, such as Social SEO.

Social Networking Sites for Small Business

Posted by admin

Small businesses are beginning to discover the benefits of reaching out to other businesses and entrepreneurs. The videos below give some background on the sites and techniques that can be used to do online business social networking.

The first video below covers the topic of several sites that focus on business and/or small business.

The links below open in a new window, so the video will keep playing:

However, some people report that blogging is their most valuable online tool for getting connected.

But, as the video below highlights, much energy and attention is now focused by businesses on social networking:

With tens of millions of people visiting each of the major websites each month (MySpace, Youtube, Linkedin), this trend will continue.

To continue your information-gathering on this subject, related posts on this website are tagged with Social Networking or Small Business (or other emerging terms).

Note that the videos were prepared by others not affiliated with the Social Launch website, and are included for information purposes.

email marketing videos

Posted by admin

The ability to allow your website visitors and customers to opt-in to receive your information comes in many ways… emails, blogs/RSS, postal mail, and more. Most website operators eventually want to do email marketing, the right way, and utilize this communications channel effectively.

The first email below, from site reference, gives an overview of key factors to work with while setting up and managing email marketing.

The next video has more information related to email marketing & lists:

The video at times gets into topics that may be over-the-head for beginning email list owners, but also provides solid information of a general nature. It discusses monitoring deliverability, which is more of an issue for those who are running their own email list, and less of an issue for those that utilize an email service.

The four steps discussed below are (1) build and maintains a quality opt-in list (2) send timely and relevant messages, (3) segment your database [may not apply to beginning and smaller list operators], and (4) technological issues with ensuring your emails are delivered.

This video below gives some tips, including not to buy a list, and to ask only for the email address first (get other information later) to improve the chance of someone signing up.

The video above is from a user with more related videos on YouTube. An email list requires setting up, and then maintenance and utilization to be effective.

The last video below discusses if spam has killed email marketing.

The email is part of a series the user has put online.

To continue your information-gathering on this subject, future related posts on this website will be tagged with Email Marketing or Monetization (or other emerging terms).

Note that the videos were prepared by others not affiliated with the Social Launch website, and are included for information purposes.

Using Drupal for building & monetizing your social networking community website

Posted by Social Launch

If you want to build your own social networking community website, Drupal is a solid platform to do this type of launch with. Drupal is a content management system (CMS), and is similar to CMS platforms such as Joomla/Mambo, PHP-Nuke, Post-Nuke, Xoops, Plone, and to some extent WordPress (which has grown beyond it’s blogging-platform roots into one of the most popular CMS’s around, and is running this site).

After some research and experimentation, the choice to use Drupal for a medium-size website community was made based on favorable results in the following key areas:

  • support/growth/stability – Drupal is a popular and well-supported product with a passionate community of active development, and also has been integrated into the KickApps social media platform.
  • SEO (search engine optimization) – the software has had solid support for urls that search engines love
  • themes – while currently perhaps not as extendable and tricked-out as Joomla, the Drupal themes that are available are numerous, and suit the purpose of social networking websites
    • multiple ways to structure pages, allowing for monetization via text ads, banners, and widgets/gadgets
  • reputation – Over 2000 websites, including community and international organizations, politicians, and some media sites, are relying on the CMS platform, and it has been recognized by an award or two.
  • Modules aplenty – there are new modules each day being released (or updated), and this month a package of modules called Drigg was released to allow similar functionality to Digg.
  • cost – free, and getting cheaper!

The steps that would be taken for developing a SNS would include:

  1. Setting up both a test domain and the real (production) domain, and installing drupal
  2. Configuring the website to have the functions desired, while also thinking about:
    • Types of users (free/paid, regular/moderators/super-moderators) – the platform offers powerful access control to create roles and specify what each role will be able to do – and not do – within the features that are enabled.
    • Features to launch with, and features to roll out later. This would be either due to features that would not work at launch, or features that work at launch but are strategically rolled out in phases to allow for more publicity and announcements.
    • Looking at features coming up in upcoming releases of the software (as of this writing, Drupal version 6 is available in near-final form, and includes in the core package some features that currently are add-on modules).
    • Finding or designing a theme that allows the vision for the site to be implemented.
  3. Having some test members sign up (on either the test or real site) and work out the issues, and finalize the terms and conditions for members.
  4. Set a launch date in the future, and work out a plan to get momentum for that date.  An alternate strategy is to simply soft-launch when everything is working.
  5. Pre- or post-launch, set up profiles on the major social networking and bookmarking websites, with information and links to your site.  Also set up an external blog (either your own domain or using a free site such as or, and publish informative articles and blog posts.
  6. Market your website using traditional PR methods, and new social media methods.  Find out where the people are who would be looking for the community you are building, and engage in conversations with them.
  7. Determine how you will stay up to date with the latest modules and Drupal core updates.  Having a test domain may come in handy to try out new features and upgrades.
  8. Continue to listen to the community on your website, including via polls and surveys, as to what they like and don’t like.  Be prepared to adjust your website as the community grows and becomes better-defined.

Here are some key links to continue your info-gathering on Drupal:

Post your comments with any additional information on Drupal, or on building SNS’s and growing them.

Blog monetization videos

Posted by admin

The videos below demonstrates how to set up a blog, customize it, set up a list-building service, find topics and keywords for your content writing, get links & traffic, and more. See the text below the video (in this post) for more details to read while you watch the first video:

Here are some links to assist with blogs and monetization. In the video the service Aweber is mentioned, and it is one of (or perhaps the) largest list management companies for small businesses/marketers. Aweber allows you to set up multiple lists, and separately put in your blog’s RSS feed to send every post automatically to your list. Aweber allows you to pick the template look used to send the blog-to-email-list emails, or other emails.

Picking keywords might help if you are looking to tweak your posts to attract targeted traffic, or to have advertising relative to high-paying keywords be displayed. The Wordtracker service has a free trial to try their service.

A popular blogging platform, Wordpress, has both software and blog-hosting services. You can get the software, themes, modules, and other items at, and you can get a free blog which may rank well in search engines at Speaking of Wordpress, the next video shows many tips of using Wordpress blogs, and driving traffic to your business:

Most bloggers who are trying to monetize their blogs will already be aware of the information in these videos, but as with all tips & techniques, seeing the information can provide new ideas, or provide motivation to do more in your own efforts.

The third video is titled “Make Money Blogging”, and discusses benefits of blogging in that the customer controls the syndication (versus email marketing and other push marketing). It also discusses getting started (hosting), driving traffic, advertising, getting content (current events are one that always has worked for content), and to bring your personality to your blog.

Side note – if you do not have a domain name, the website PCNames has gained popularity for domain name brainstorming with it’s effective web 2.0 interface. With recent controversy about major registrars who may be reserving names that it’s customers search for, as of the time of this writing, PCNames states that it does not store the names that are searched for using it’s interface.

To continue your information-gathering on this subject, future related posts on this website will be tagged with Blogging or Monetization (or other emerging terms).

Note that the videos were prepared by others not affiliated with the Social Launch website, and are included for information purposes.

Social Media Press Release – News Releases

Posted by Social Launch

A nice overview of how PR works using web 2.0 social networking – the Social Media News Release replacing the traditional press release. The impact of a social media release, using video, is a growing medium that can be incorporated into an online PR campaign.

The video was produced in a news-story feature style with graphics and background music, and is about 3 1/2 minutes.

SEO Lesson – Interview with Matt Cutts

Posted by Social Launch

This short video highlights many important search engine optimization (SEO) aspects. It covers how search engines try to improve search result quality. The video was posted in Dec. 2007.

The video was filmed live.

Useful Links – web 2.0 submitting

Posted by Social Launch

Online Web 2.0 Badge generator:

Submit to multiple sites from one page:

Social Networking Site Rankings – TechCrunch

Lesson 1 – part 3 – More introduction

Posted by Social Launch

Digg, YouTube, MySpace… from a marketing perspective… they can help get publicity at no or low cost. Click to view the video below, which contains more useful background, including a little about how the Blendtec company used social media to promote their brand and products. It also discusses how to tailor your message to fit into the social media paradigm, of what type of marketing the users of these types of sites might be open to.

The video is 6 1/2 minutes long.